Welcome
to the Max Restaurant Group
For Richard Rosenthal, when it comes
to opening a new restaurant, it's all about the mojo. He can't
quite define his personal restaurant mojo, that exceptional,
mysterious power that draws people into Max Downtown, Max a
Mia, Max Amore, Max's Oyster Bar, Trumbull Kitchen, and Max's
Tavern, and makes them among the most popular eateries around.
But he can say it's about creating a buzz.
"A
restaurant has to have a certain buzz. It's really done through
the patrons who create that atmosphere. But you have to create
an environment that brings in those guests," Rosenthal
said recently. Whatever ingredients Rosenthal uses, as president
of the Max Restaurant Group he has created a small restaurant
empire..
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